In recent times there is a trend of spending money online for promoting a product or a website, Paid advertisment are effective and they deliver good traffic as well as conversion rate.
Before you start Paid Advertisment online for your website be sure to Answer this 5 questions to yourself.
1) Budget :- How much you send your money every month, divide your expenditure, spending random amount of money is useless.
2) Goals :- What are your goals with the advertisment and what do you want to accomplish with the ad ?
3) Audience(s) :- Decide your target audience.
4) Message :- What kind of message you want to pass on to your audience.
5) Content :- What type of content you want to show to your audience, image banners would be better for users as it will increase more engagement ratio then text links.
Once you have answered the above points clearly then you should decide which advertisment channel you want to target for paid promotion. the below chart will help you in taking decision about which channel you want to us.
Before you start Paid Advertisment online for your website be sure to Answer this 5 questions to yourself.
1) Budget :- How much you send your money every month, divide your expenditure, spending random amount of money is useless.
2) Goals :- What are your goals with the advertisment and what do you want to accomplish with the ad ?
3) Audience(s) :- Decide your target audience.
4) Message :- What kind of message you want to pass on to your audience.
5) Content :- What type of content you want to show to your audience, image banners would be better for users as it will increase more engagement ratio then text links.
Once you have answered the above points clearly then you should decide which advertisment channel you want to target for paid promotion. the below chart will help you in taking decision about which channel you want to us.
The easiest one to use are Google, Facebook and Twitter because conducting there ad campaigns are extremely simple and very easy to understand. 98% of search traffic is owned by Google, Google is the best search engine in the world and then comes Bing/Yahoo and then yandex. If you have knowledge about Google keyword planning tool in Google Adword then it is guaranteed that you will get lot of search traffic easily.
Facebook has around 1.4 billion users world wide so spending of Facebook would be very useful as you can easily reach out to the targeted audience.
Twitter's users are very small in number as compared to Facebook but paid advertisment with twitter is quite impressive as you can get a stronger market segment such as technology, Twitter ads campaign is also very simple similar to Facebook.
The key to success with any digital marketing strategy is trying out different ad campaigns and finding out which one worked the best for you and so you can invest more money into that campaign. The best advantage about paid advertisment online is that you can run your campaign for 1 day, 1 week or for 1 month, depends all on your budget.
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