What are Conversion Rates?

Conversion Rates are the percentage of possible customers who will be converted from opportunity to leads. For Example  if you are getting good traffic on your shopping website then the number of customers buying product from the total number of visits is known as conversion rate. Number of customers calling for an enquiry or fill out the contact us form for enquiry is also said as conversion ratio.



Increase Conversion Rates to Improve Profits ?

It doesn't matter how good your conversion ratio is at the moment, you always wish to increase them, more conversion ratio = more profit.

For example :- if your are spending around 1000 $ for advertisment the you may get 1000 prospective visitors to your website, Suppose you online conversion ratio is that means you get around 50 customers, but then if your conversion ratio increased to 6% then you can get a hike in 10 more potential customers. this can boost your income and profit significantly.

How to Increase Conversion Rates

There are many ways to increase your conversion rates,  We have listed some of the most useful ways yo increase conversion ration online.

  • Social Proof:  Adding social proof into customer testimonials or case study to your website will eventually increase conversion.
  • Clear Contact Information: A clear contact information about your company and a phone number with a live chat option on your website will give customers confidence that your products are not fake and they are genuine.
  • Credibility: Gain trust of customer by giving them 30 days return policy so that customers gain some confidence and purchase product from your website.
  • Guarantees: Give customers some guarantee and warrenty about the product for about 1 year, this will definitely bring improvement in customers.
  • Headlines: The headlines of your website is read by mostly all the visitors, you should keep headlines about sales and offers so that you attract more customers and increase more conversion ratio.

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