What is Google DoubleClick ?

<div dir="ltr" style="text-align: left;" trbidi="on"> According to a normal person: - Press a computer mouse button twice in quick succession to select a file, program, or function.<br /> <br /> <br /> According to an IT technician: - DoubleClick is a subsidiary of Google which develops and provides Internet ad serving services.<br /> <br /> If you place an advertisement, one needs to know that the advertisement that he has placed has reached the target customers.<br /> <br /> <br /> Double click acts as an intelligent system which allows a marketer to check whether the advertisement has reached the customers.<br /> <br /> <div class="separator" style="clear: both; text-align: center;"> <a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEhZM9vQZlCL4gu87Bqu-al4hYiiMGtVcAN_N-KRrWsXUTgxoKGZ1a_v6ihcGxmBpqUqTZAtR_wRrXNtKHLJPylkD_cZDK8SubB0mi5omiGTKFwzlDYQFdiQCHssVrNqJNhOeK51XxEqf3ez/s1600/google+doubleclick.jpg" imageanchor="1" style="margin-left: 1em; margin-right: 1em;"><img border="0" height="225" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEhZM9vQZlCL4gu87Bqu-al4hYiiMGtVcAN_N-KRrWsXUTgxoKGZ1a_v6ihcGxmBpqUqTZAtR_wRrXNtKHLJPylkD_cZDK8SubB0mi5omiGTKFwzlDYQFdiQCHssVrNqJNhOeK51XxEqf3ez/s1600/google+doubleclick.jpg" width="400" /></a></div> <br /> <br /> World’s top marketers, publishers, ad networks and agencies use Double Click products as the foundation for their online advertising businesses.<br /> <br /> An Intelligent system (Double click) sorts out all the data and allows the marketer to check among various sections.<br /> <br /> A Double click  can tell the online publisher what sections of their sites, a customer is  browsing.<br /> Double click will then judge the type of ad you might like to see from what you're browsing.<br /> <br />  For example, if you are on a news website and you visit the sports pages, then adverts for match tickets may be more relevant than makeup. This information belongs to the website owner only.<br /> <br /> For e.g. if you want to show your add on sports pages between 12am to 5pm on every weekend for a particular period of time, then this forecasting tool will help you to know how many impressions are available for this specific request.<br /> <br /> And the delivery engine will make sure that those impressions are delivered exactly the way requested.<br /> <br /> <br /> Imagine printing a hard copy of your home page and cutting out all of the ad space. These empty spaces comprise your ad inventory and represent what you can sell to advertisers.<br /> <br /> <b>1. Define your ad inventory</b><br /> <br />  it tells us how you sell the  site's ad inventory with  flexible inventory set-up and targeting expand your sales opportunities.<br /> <br /> <b>2. Sell your inventory to advertisers</b><br /> <br /> You’re now ready to sell your ad inventory to advertisers. Confirm the number of ad impressions or clicks you have available to sell with inventory forecasting, agree on campaign terms, and reserve the inventory<br /> <br /> <b>3. Create your campaigns</b><br /> <br /> Once you start selling parts of your inventory by creating an order, an agreement between you and an advertiser that includes an invoice number (optional), start and end dates, and contact information.<br /> <br /> Each order includes one or more line items..<br /> <br /> <b>4. Maximize revenue (optional)</b><br /> <br /> For any inventory you haven’t sold yourself,<br /> <br />  One can Use Google Ad Sense, including Google Certified Ad Networks, to help fill unsold inventory or compete on price against your non-guaranteed inventory.<br /> <br /> <b>5. Deliver your ads</b><br /> <br /> After uploading , your ads are ready to deliver.<br /> <br /> Google's fast and reliable infrastructure and intelligent ad delivery engine helps ensure campaigns deliver on schedule and meet their campaign goals.<br /> <br /> <b>6. Measure performance</b><br /> <br /> With your ads now delivering, check their performance with fast, flexible and robust reporting.<br /> <br /> Optimize campaign delivery and uncover new opportunities.<br /> <br /> <br /> <b>How much money does double click make ?</b><br /> <br /> Google bought DoubleClick for $3.1bn in 2008; since then its financials are combined with other parts of Google.<br /> <br /> Google currently generates 96% of its revenue through its advertising products.<br /> <br /> In 2011, it saw advertising revenues of $36.5bn, with $10.4bn coming from non-Google sites in its ad network.<br /> <br /> <br /> <b>What information is double click tracking?</b><br /> <br /> Google explains how data is recorded from a generic Doubleclick cookie(is a tool). It looks like this:<br /> time: 06/Aug/2008 12:01:32<br /> <br /> ad_placement_id: 105<br /> <br /> ad_id: 1003 <br /> <br /> userid: 0000000000000001<br /> <br /> client_ip: 123.45.67.89<br /> <br /> This tells Double click the time and date you saw an advert. It also shows:<br /> <br /> userid: the unique ID number the cookie has given your browser.<br /> <br /> ad_id: the unique ID of the advert.<br /> <br /> ad_placement_id: the ID of where the advert was seen on the site. referral_url: what page you were on when you saw the advert.<br /> <br /> Because it records your IP address,<br /> <br /> <br /> <br /> <br /> <br /> <br /> <br /></div>

What is Google DoubleClick ?

According to a normal person: - Press a computer mouse button twice in quick succession to select a file, program, or function. Accordin...

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