With the increase in use of mobile device like tablets and smartphones for surfing the internet it has become very clear that in the coming time mobile phones will take over the internet surfing. It's not only about surfing people use social media, shopping online and mail service from mobile device. With the increase in use of mobile device it is very necessary that your website is mobile friendly. Your website should be equally favourable to both mobile and desktop device .This kind of website who are mobile friendly are known as responsive web designs .
What is a responsive website ?
A responsive website means that all the content, structure and images on the website remains same when you open it on any device like desktop, mobile and tablets . You don't need to worry about having different website for different devices . A responsive website will automatically adjust its width and height according to the device and all the content will be included when the website loads.
Reasons why you should use responsive website.
If you look around you will find mostly all the people surfing the internet on there smartphone.
More that 20% of the Google search traffic is generated from mobile device.
In 2014 over half of the local searches were down from mobile phones.
In united states 25% of people surf internet from there mobile phone.
Around 10.6 % emails are read from tablets and 25.85 people use email on mobile phone.
Responsive design can increase the conversion ratio or it can generate more traffic from Google search engine as Google prefers responsive and mobile friendly website.
Responsive website gives better GUI (graphical user interface)
It is easy to use and No zooming and shrinking of images issues in responsive website.
SEO will be easy for a responsive design as you don't have to do SEO separately for different devices.
Google suggests that if a website doesn't function on mobile device the it is said that the company doesn't care about there business.
You will looses out on traffic and business if your website does not open properly on mobile device.
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