With the increase in mobile users google has introduced a new algorithm in january 2015 . Mobile users have overtaken the market online as they can find whatever they want on just one click from mobile on Google search engine . Google introduced a new algorithm update in January 2015 and it is linked to the changes google has made with google penguin and panda updates . This changes are about standalone project which Google has denied . This updates are directly affecting the search engine rankings . If your website is not optimised for mobile users and is only for desktop users then google will surely penalise your website .



The message is very clear from the new google update that optimise your mobile site or get penalised.  This change in algorithm gives a chance for webmaster to jump of there ranking against there competitors . If your site is mobile friendly and your competitors site is not then you have a chance of improving your mobile website search ranking.

It will be very interesting to see how webmaster's build there website keeping in mind about the mobile friendly algorithm . Hope all the websites which have been penalised recover from google mobile friendly algorithm and kick start with a new attitude on the web .
                                   

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