Alexa rank is basically the ranking of a website based on the traffic it gets. The rank is based on the 3 months of data collected from users using the Alexa toolbar. Alexa counts both Page Views and number of daily visitors for Alexa traffic rank.



What Is Alexa Toolbar ?

For those people who are newly introduced to Alexa toolbar, It is a toolbar which is used to send your browsing details to Alexa and accordingly rank a website on Alexa. It is used to check Rank of any website quickly and also it helps in improving Alexa ranking of your website. It is a must have toolbar for bloggers, web developers and people who are into SEO and SMO.

To download Alexa toolbar click here

Note :- Alexa toolbar was available for only Google Chrome but now it is available for Internet Explorer and Firefox.

Conclusion 

Alexa mainly ranks a website from the data it receives from the toolbar installed on visitors browser so if your website gets 20,000 visits but only 10% people use Alexa toolbar then Alexa will get data of only 2000 people . The rest of the data Alexa will calculate from different sources.

Alexa is not that important in calculating website total traffic and ranking.

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